GROWTH

Many entrepreneurs feel increasingly stressed and overwhelmed as their organizations expand. It is common for revenue to outrun people and systems. Rather than doubling down and working harder IN the business, it’s important to step back and start working ON the business. It’s also critical to transition your mindset from “it’s all about me” to “it’s all about the team”. Topics to consider in this area include:

Create the vision

Every leader needs a vision for his or her company—not just the Steve Jobs or Elon Musks of the world. A vision paints a picture of what you want the company to look like in the future. It provides a sense of purpose and direction, and helps define short- and long-term goals.

Construct the business roadmap

Once the vision is established, it's necessary to construct a roadmap on how to get there. A roadmap outlines key business growth projects as well as important deadlines for the organization. It should be updated regularly as conditions change.

 

Build a great team

The accomplishments of a focused team can never be matched by those of any one individual. In his classic book Good to Great, Jim Collins states that a leader's main priority is to get the right people on the bus and the wrong people off the bus. Teams may need to be upgraded as business grows.

 

Define the culture

Highly engaged employees translate to satisfied customers and business success. Money is not enough to motivate employees or get them fully engaged. A high-performance culture does not just happen. It must be built, nurtured, and constantly lived.

 

Optimize the operational systems

One of the main reasons people buy a franchise is because there are established operational systems in place. Think about McDonald's with its processes for financing the franchise, hiring and training employees, running the kitchen, etc. Entrepreneurs need to design, document, and continually improve core operational systems.

Design the org structure and define roles

Many growing companies add workers in an ad hoc manner. Employees don't know who they report to or have a clear understanding of their role. Proper organizational structure leads to higher retention, increased morale, greater productivity, and better communication.

Establish a communication rhythm

Lack of communication causes organizational issues. The right meetings, with the right agendas, facilitated in the right manner will support communication and alignment throughout the organization.

Commit to growing as a leader

Businesses don’t grow, people do. There is a direct correlation between the leader’s commitment to growth and the company’s success.

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